Earlier in the year (2015), Google and Nielson put together a study on Mobile Search in Canada. We really love this, because it is Canada-based. Most studies we see are done in the US, so it was really nice to see one that was done in Canada.
Here is a recap:
Mobile Search Moments Canada
Understanding How Mobile Drives Conversions
The mobile search trifecta: Key to winning moments that matter
Mobile search in Canada is...
Always-on: 8/10 of mobile searches occur at home or at work.
Purposeful: 41% of mobile searches are goal-oriented.
Immediate: 75% of mobile conversions take place within one hour of the search.
We live in a cross-screen world. Mobile search is always-on.
80% of mobile searches happened where a computer is available.
Mobile search is fast and convenient.
79% of mobile searches are driven by speed, convenience, or urgency.
Mobile searches have purpose.
41% of all mobile searches are goal-oriented.
Mobile search drives valuable outcomes.
37% of mobile searches result in conversions (store/website visit, call, purchase, download).
Mobile searches trigger quick follow-ups.
75% of conversions occur within one hour of the initial mobile search.
For more information: Download pdf from Google