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Understanding Mobile Search in Canada

post080815-google-mobileEarlier in the year (2015), Google and Nielson put together a study on Mobile Search in Canada. We really love this, because it is Canada-based. Most studies we see are done in the US, so it was really nice to see one that was done in Canada.

Here is a recap:

Mobile Search Moments Canada

Understanding How Mobile Drives Conversions

The mobile search trifecta: Key to winning moments that matter

Mobile search in Canada is...

Always-on: 8/10 of mobile searches occur at home or at work.
Purposeful: 41% of mobile searches are goal-oriented.
Immediate: 75% of mobile conversions take place within one hour of the search.

We live in a cross-screen world. Mobile search is always-on.
80% of mobile searches happened where a computer is available.

Mobile search is fast and convenient.
79% of mobile searches are driven by speed, convenience, or urgency.

Mobile searches have purpose.
41% of all mobile searches are goal-oriented.

Mobile search drives valuable outcomes.
37% of mobile searches result in conversions (store/website visit, call, purchase, download).

Mobile searches trigger quick follow-ups.
75% of conversions occur within one hour of the initial mobile search.

For more information: Download pdf from Google

Looking for Massage Therapists

We Need Volunteers

We need:

Volunteers to help with a marketing campaign during the event, would suit high school and university students.
Volunteers to help serve at our beer tents. Must be 18+
Volunteer Massage Therapists to man one of our tents. You will have the opportunity to promote yourselves.
Volunteers of all ages to help with various duties.

All volunteers will get fed and have tons of fun. We're doing it big this year!

Contact Us to get on our list. We will get back to you.

CPM – Cost per Thousand

Cost per Thousand is a pricing model where advertising impressions are purchased and companies are charged according to the number of times their ad appears per 1,000 impressions. It’s definitely a favourite form of selling ads by publishers because they get paid regardless by just displaying ads. CPM model really only makes sense if you are trying to increase brand awareness.